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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.

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Battle Business Excellence Fight Strategy War

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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
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