Steve Jobs had very strong feelings about what makes a company great, what makes products great. He more or less chose Tim Cook to be in that role, in that position.
Even if you do something that others might consider wrong, you should at least be willing to talk about it and tell your parents what you’re doing because you believe it’s right.
I just was non-political and didn’t see myself as a person who could push people around, make their decision, you know, and tell them how lousy their work was.
I learned not to worry so much about the outcome, but to concentrate on the step I was on and to try to do it as perfectly as I could when I was doing it.
If I designed a computer with 200 chips, I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny.
Steve Jobs didn’t really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don’t deny that.
A lot of things seem to be worth almost no money. but if you do them very well, and they help people fill a need, there’s a great business you can build around that.
I really believe I know why my designs were better than any other human being, but I don’t want to take credit for starting Apple, for turning the world around or anything like that.
