“Some great people are leaders and others are more lucky, in the right place at the right time. I’d put myself in the latter category. But I’d never call myself a normal designer of anything.”

There’s nothing that would keep Apple out of the Android market as a secondary phone market.

With the cloud, you don’t own anything. You already signed it away.

I absolutely do not need a salary or a job, that’s the last thing I need.

The easier it is to do something, the harder it is to change the way you do it.

I’d learned enough about circuitry in high school electronics to know how to drive a TV and get it to draw – shapes of characters and things.

A lot of things seem to be worth almost no money. but if you do them very well, and they help people fill a need, there’s a great business you can build around that.

Neither one of us could be sure we’d get our money back on this investment, but we just wanted to have company of our own for once because we were best friends.

My goal wasn’t to make a ton of money. It was to build good computers.

A lot of hacking is playing with other people, you know, getting them to do strange things.

If I designed a computer with 200 chips, I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny.

I wish to God that Apple and Google were partners in the future.

When you’re providing a service to somebody, you’re the guy they always call when something’s wrong.

To give of yourself is much more important than giving a gift you can buy.

I just believe in whatever you’re going to do, even if it’s work, have a little bit of fun attitude about it. You can be happy.

I absolutely do not need a salary or a job, that’s the last thing I need.

Wherever smart people work, doors are unlocked.

If you want to write, then write; if you don’t want to write, then don’t write. I fell into the former category, and I just made the decision that I’d keep on because I liked it and might someday do something decent.

That means at times we’ll develop new categories like we did with Surface. It also means we will responsibly make the market for Windows Phone, which is our goal with the Nokia devices and services acquisition.

A new experience must be redacted into old categories. We cannot handle each event freshly in its own right. If we did so, of what use would past experience be?

Philosophy is the replacement of category-habits by category-disciplines.

Here’s the thing. We do a movie with a predominantly black cast, and it’s put in a category of being a black film.

In America, the professor talks to the mechanic. They are in the same category.

In our country the lie has become not just a moral category but a pillar of the State.

And I have come to realize that “gay” is an artificial category when it comes to measuring a man or woman’s on-the-job performance or commitment to shared goals.