“My goal wasn’t to make a ton of money. It was to build good computers.”

When you stop and think about it, a smartphone is basically a whistle you can carry.

My dream was actually just to have a computer some day. If I’d imagined that it meant starting a company to sell them, I probably would have avoided the whole thing.

Steve Jobs had very strong feelings about what makes a company great, what makes products great. He more or less chose Tim Cook to be in that role, in that position.

I read Google News and use NetNewsWire to keep up with general and tech news.

Somebody who’s designing something for himself has at least got a market of one that he’s very close to.

I learned not to worry so much about the outcome, but to concentrate on the step I was on and to try to do it as perfectly as I could when I was doing it.

Atari is a very sad story.

Back in high school I told my dad, “I’m going to have a computer someday.” And he said that it cost as much as a house-the downpayment on a house. And I said, “Well, I’ll live in an apartment.”

Imagination is something you do alone.

My whole life had been designing computers I could never build.

I really believe I know why my designs were better than any other human being, but I don’t want to take credit for starting Apple, for turning the world around or anything like that.

Creative things have to sell to get acknowledged as such.

You know what, Steve Jobs is real nice to me. He lets me be an employee and that’s one of the biggest honors of my life.

I went – I had designed – in high school designed hundreds and hundreds of computers over and over and over, so I developed these skills without ever thinking I’d do it in life as job.

Predictions can sound really good if you’re good with words and can express them eloquently and give people ideas and inspiration in their head. But I’m not really good at that, so I don’t want to.

I worked with such concentration and focus and I had hundreds of obscure engineering or programming things in my head. I was just real exceptional in that way