Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
STEVE JOBSWe have always been shameless about stealing great ideas.
More Steve Jobs Quotes
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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It’s not a faith in technology. It’s faith in people.
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We don’t settle for anything less than excellence.
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Deciding what not to do is as important as deciding what to do.
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A brand is simply trust.
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Believe things will work out.
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If you don’t cannibalize yourself, someone else will.
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Without passion, any rational person would give up!
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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I want to put a ding in the universe.
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If you define the problem correctly, you almost have the solution.
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You have to trust in something–your gut, destiny, life, karma, whatever.
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The most precious resource we have is time.
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Focusing is all about saying no.
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