We’ve got to make the small things unforgettable.
STEVE JOBSEach dream you leave behind is a part of your future that will no longer exist.
More Steve Jobs Quotes
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If you define the problem correctly, you almost have the solution.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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Everything is based on a simple rule: Quality is the best business plan, period.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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The people who are crazy enough to think they can change the world are the ones who do.
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To go forward you have to leave something behind.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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You can’t win on innovation unless you have a way to communicate it to customers.
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It’s not a faith in technology. It’s faith in people.
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Design is not just what it looks like and feels like. Design is how it works.
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Details matter, it’s worth waiting to get it right.
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Creativity comes from spontaneous meetings, from random discussions.
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The journey is the reward.
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We have always been shameless about stealing great ideas.
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I want to put a ding in the universe.
STEVE JOBS