Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
STEVE JOBSTo go forward you have to leave something behind.
More Steve Jobs Quotes
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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Each dream you leave behind is a part of your future that will no longer exist.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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Strategy is figuring out what not to do.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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A brand is simply trust.
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Intuition is a very powerful thing, more powerful than intellect.
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Life is about creating and living experiences that are worth sharing.
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If you define the problem correctly, you almost have the solution.
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You have to trust that the dots will somehow connect in your future.
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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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Do not try to do everything. Do one thing well.
STEVE JOBS