If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
STEVE JOBSIt takes a lot of hard work to make something simple.
More Steve Jobs Quotes
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Focusing is about saying No.
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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I’m as proud of what we don’t do as I am of what we do.
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Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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Without passion, any rational person would give up!
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Focus and simplicity – once you get there, you can move mountains.
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If you don’t cannibalize yourself, someone else will.
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Pursue your dreams and see the opportunities in life’s setbacks.
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It takes a lot of hard work to make something simple.
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The journey is the reward.
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Believe things will work out.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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It’s better to be a pirate than to join the Navy.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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