Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
STEVE JOBSIf you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
More Steve Jobs Quotes
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Strategy is figuring out what not to do.
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Innovation is the ability to see change as an opportunity – not a threat.
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Without death there would be very little progress.
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Each dream you leave behind is a part of your future that will no longer exist.
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The best innovation is sometimes the company, the way you organize the company.
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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
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Customers don’t measure you on how hard you tried, they measure you on what you deliver.
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The only way to be truly satisfied is to do what you believe is great work
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Overnight success stories take a long time.
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Everybody in this country should learn how to program a computer, because it teaches you how to think.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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Quality is more important than quantity. One home run is much better than two doubles.
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A brand is simply trust.
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If you define the problem correctly, you almost have the solution.
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