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Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.

Seth Godin

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
The best way to be missed when you’re gone is to stand for something when you’re here.
SETH GODIN

Gone Something Stand Way
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN

Becoming Firsts Ordinary
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
You are not your resume, you are your work.
SETH GODIN

Business Inspiring Motivational
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting

Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.

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Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.

Related Topics

Popular Authors

More Seth Godin Quotes