A brand that stands for what all brands stand for stands for nothing much.
SETH GODINA brand that stands for what all brands stand for stands for nothing much.
SETH GODINConnect, create meaning, make a difference, matter, be missed.
SETH GODINLeadership is the art of giving people a platform for spreading ideas that work.
SETH GODINThe cost of being wrong is less than the cost of doing nothing.
SETH GODINMost people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODINFor most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODINIf failure is not an option, then neither is success.
SETH GODINMake enough mole hills, and eventually you will build a mountain.
SETH GODINMaking promises and keeping them is a great way to build a brand.
SETH GODINYour best customers are worth far more than your average customers.
SETH GODINThe opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODINThe purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODINPositive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODINThe tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODINYou don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODINIn a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN