The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODINMany people believe that great designers get great clients. It’s the other way around.
More Seth Godin Quotes
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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People who make a difference never wait for just the right time. They know that it will never arrive.
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Make more decisions. That’s the only way to get better at it.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
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Ideas that spread win.
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Good enough’ stopped being good enough a long time ago. so why not be great?
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Gratitude and opportunity create more of the same.
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If you can raise money, you’re never going to have trouble getting a job.
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Set up a life you don’t need to escape from.
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Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN