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Many people believe that great designers get great clients. It’s the other way around.

Seth Godin

Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Art is a personal act of courage, something one human does that creates change in another.
SETH GODIN

Art Change Courage
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
SETH GODIN

Ability Art Book Dot Teacher
As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection

Many people believe that great designers get great clients. It’s the other way around.

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Many people believe that great designers get great clients. It’s the other way around.

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Popular Authors

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