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Many people believe that great designers get great clients. It’s the other way around.

Seth Godin

The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODIN

Giving Opportunity Permission Someone Waiting
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN

Elements Successful Two
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
If you can raise money, you’re never going to have trouble getting a job.
SETH GODIN

Jobs Raises Trouble
Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People

Many people believe that great designers get great clients. It’s the other way around.

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Many people believe that great designers get great clients. It’s the other way around.

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Popular Authors

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