So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODINNine years of experience is very different from one year of experience, nine times.
More Seth Godin Quotes
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A book is a souvenir of an idea.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Your best customers are worth far more than your average customers.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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If you wait until there is another case study in your industry, you will be too late!
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Go ahead, do something impossible.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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Your generosity is more important than your perfection.
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Remarkable visions and genuine insights are always met with resistance.
SETH GODIN