Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODINNine years of experience is very different from one year of experience, nine times.
More Seth Godin Quotes
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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A big part of doing your work is defending your time and your attention so you can do your work.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Don’t create for the masses. Create for the people who are your kind of weird.
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Facts are irrelevant. What matters is what the consumer believes.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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People talking about you is far more effective than talking about yourself.
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Just because something is easy to measure doesn’t mean it’s important.
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Many people believe that great designers get great clients. It’s the other way around.
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Don’t waste time looking for a better pencil: learn to write better.
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Gratitude and opportunity create more of the same.
SETH GODIN