Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODINYou don’t make art after you become an artist. You become an artist by ceaselessly making art.
More Seth Godin Quotes
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The big win is when you refuse to settle for average or mediocre.
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Be relentlessly generous, without focusing on when it will come back to you.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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Too often, the person who wrecks our work is us.
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People rarely buy what they need. They buy what they want.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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There’s a big difference between not settling and not starting.
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Either you defend the status quo, or you invent the future.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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We fail when we give up too soon.
SETH GODIN







