Just because something is easy to measure doesn’t mean it’s important.
SETH GODINYou don’t make art after you become an artist. You become an artist by ceaselessly making art.
More Seth Godin Quotes
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Anyone who says failure is not an option has also ruled out innovation.
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If you can’t state your position in eight words, you don’t have a position.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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Leadership is the art of giving people a platform for spreading ideas that work.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Defending mediocrity is exhausting.
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People rarely buy what they need. They buy what they want.
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If you wait until there is another case study in your industry, you will be too late!
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Figure out the people part and the technology gets a whole lot simpler.
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Art is a personal act of courage, something one human does that creates change in another.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
SETH GODIN