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Finding new ways, more clever ways to interrupt people doesn’t work.

Seth Godin

Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Too often, the person who wrecks our work is us.
SETH GODIN

Out Persons Work Wrecks
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
SETH GODIN

Boss People Safe
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN

Art Life Motivational
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video

Finding new ways, more clever ways to interrupt people doesn’t work.

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Finding new ways, more clever ways to interrupt people doesn’t work.

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