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Finding new ways, more clever ways to interrupt people doesn’t work.

Seth Godin

Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODIN

Leadership Motivational Running
Keep starting until you finish.
SETH GODIN

Finish Keep Starting
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
Too often, the person who wrecks our work is us.
SETH GODIN

Out Persons Work Wrecks
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Debt creates stress, stress creates behaviors that don’t lead to happiness.
SETH GODIN

Health Inspire Stress
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
SETH GODIN

Business One Perfect Wise
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up

Finding new ways, more clever ways to interrupt people doesn’t work.

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Finding new ways, more clever ways to interrupt people doesn’t work.

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