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Playing safe is very risky.

Seth Godin

The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODIN

Giving Opportunity Permission Someone Waiting
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODIN

Bird Hands People
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN

Belief Believe Brilliant Happen
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
SETH GODIN

Answers Creative Findings

Playing safe is very risky.

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Playing safe is very risky.

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