Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODINPerfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODINFire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODINThe purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODINFitting in is a short-term strategy, standing out pays off in the long run.
SETH GODINThe key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODINWe fail when we give up too soon.
SETH GODINSuccessful people are successful for one simple reason: they think about failure differently.
SETH GODINI don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODINJust about anything worth doing is worth doing better.
SETH GODINDefending mediocrity is exhausting.
SETH GODINThe internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODINNo one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODINBefore you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
SETH GODINSet a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODINBe bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODINAnticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN