If you’re not the best in the world at what you do, then you have to get better.
SETH GODINOrganizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
More Seth Godin Quotes
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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Figure out the people part and the technology gets a whole lot simpler.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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When you put your ideas in the world, then, and only then, do you know if they’re real.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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If failure is not an option, then neither is success.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
SETH GODIN







