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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.

Seth Godin

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN

Criticism Honor Ruins
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
Just because something is easy to measure doesn’t mean it’s important.
SETH GODIN

Christian Mean Motivational
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want

The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.

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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.

Related Topics

Popular Authors

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