The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODINSoon is not as good as now.
More Seth Godin Quotes
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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You don’t launch a popular blog, you build one.
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Art is a personal act of courage.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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Own your dreams. There is no better way to make them happen.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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Quit or be exceptional. Average is for losers.
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Be relentlessly generous, without focusing on when it will come back to you.
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The person who fails the most wins.
SETH GODIN