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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.

Seth Godin

If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
SETH GODIN

Almost Loving Important
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People

In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.

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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.

Related Topics

Popular Authors

More Seth Godin Quotes