Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODINIn a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
More Seth Godin Quotes
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The less people know, the more they yell.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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The first rule of doing work that matters: Go to work on a regular basis.
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We’re all born creative, it takes a little while to become afraid.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Playing safe is very risky.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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Just because something is easy to measure doesn’t mean it’s important.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Anyone who says failure is not an option has also ruled out innovation.
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN







