The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODINIn a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
More Seth Godin Quotes
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If failure is not an option, then neither is success.
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Don’t find customers for your products, find products for your customers.
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People talking about you is far more effective than talking about yourself.
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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Be relentlessly generous, without focusing on when it will come back to you.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Facts are irrelevant. What matters is what the consumer believes.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN