So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODINThe public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
More Seth Godin Quotes
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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If failure is not an option, then neither is success.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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Just about anything worth doing is worth doing better.
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You can be right or you can have empathy. You can’t do both.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
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You are not your resume, you are your work.
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Don’t find customers for your products, find products for your customers.
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Why waste a sentence saying nothing?
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
SETH GODIN