The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODINDebt creates stress, stress creates behaviors that don’t lead to happiness.
More Seth Godin Quotes
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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If you hear my idea and dont believe it , thats not your fault its mine.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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The job is not your work; what you do with your heart and soul is the work.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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If you wait until there is another case study in your industry, you will be too late!
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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The big win is when you refuse to settle for average or mediocre.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN






