Defending mediocrity is exhausting.
SETH GODINBelieve in what you do, because you may have to do it for a long time before it catches on.
More Seth Godin Quotes
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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A book is a souvenir of an idea.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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As you’ve probably discovered, great work makes us uncomfortable.
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You don’t need more time in your day. You need to decide.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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If you hear my idea and dont believe it , thats not your fault its mine.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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Not adding value is the same as taking it away.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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Don’t be different just to be different. Be different to be better.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN