Facts are irrelevant. What matters is what the consumer believes.
SETH GODINBelieve in what you do, because you may have to do it for a long time before it catches on.
More Seth Godin Quotes
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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If you want to be a leader, go lead
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Leadership is the art of giving people a platform for spreading ideas that work.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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Keep starting until you finish.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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The person who fails the most wins.
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Learning is not watching a video, learning is taking action and seeing what happens.
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Many people believe that great designers get great clients. It’s the other way around.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN