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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.

Seth Godin

Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN

Belief Believe Brilliant Happen
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN

Citizens Thinking Watches
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests

Perfect can’t possibly be the goal, we’re left with generous, important and human instead.

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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.

Related Topics

Popular Authors

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