So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODINPerfect can’t possibly be the goal, we’re left with generous, important and human instead.
More Seth Godin Quotes
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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Too often, the person who wrecks our work is us.
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Not adding value is the same as taking it away.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Art is a personal act of courage, something one human does that creates change in another.
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You can be right or you can have empathy. You can’t do both.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Go ahead, do something impossible.
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Nine years of experience is very different from one year of experience, nine times.
SETH GODIN