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If you try to delight the undelightable, you’ve made yourself miserable for no reason.

Seth Godin

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODIN

Giving Opportunity Permission Someone Waiting
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
SETH GODIN

Business Gigs Mind Own People
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work

If you try to delight the undelightable, you’ve made yourself miserable for no reason.

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If you try to delight the undelightable, you’ve made yourself miserable for no reason.

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Popular Authors

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