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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.

Seth Godin

If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
You don’t launch a popular blog, you build one.
SETH GODIN

Blogs Laugh Popular
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
Please stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODIN

Funny Map Waiting
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests

The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.

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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.

Related Topics

Popular Authors

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