Ideas that spread win.
SETH GODINThe internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
More Seth Godin Quotes
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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Defending mediocrity is exhausting.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Change isn’t made by asking permission. Change is made by asking forgiveness, later.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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Figure out the people part and the technology gets a whole lot simpler.
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Successful people are successful for one simple reason: they think about failure differently.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN






