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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.

Seth Godin

I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
SETH GODIN

Jobs Learning Light
Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
SETH GODIN

Delight Jobs Promise
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
You don’t launch a popular blog, you build one.
SETH GODIN

Blogs Laugh Popular

The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.

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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.

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