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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.

Seth Godin

If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
SETH GODIN

Believe Entrepreneur Jobs
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
Keep starting until you finish.
SETH GODIN

Finish Keep Starting
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
SETH GODIN

Business Gigs Mind Own People
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way

I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.

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Popular Authors

I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.

Related Topics

Popular Authors

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