The less people know, the more they yell.
SETH GODINI don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
More Seth Godin Quotes
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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You don’t launch a popular blog, you build one.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Make more decisions. That’s the only way to get better at it.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN