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Defending mediocrity is exhausting.

Seth Godin

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting
Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
SETH GODIN

Blogger Funny Thoughtful Worry
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
SETH GODIN

Jobs Learning Light
Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODIN

Art Ideas Leadership
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODIN

Giving Opportunity Permission Someone Waiting
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODIN

Bird Hands People
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying

Defending mediocrity is exhausting.

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Defending mediocrity is exhausting.

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