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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Seth Godin

I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN

Bars Mediocrity Waiting
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

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Popular Authors

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Related Topics

Popular Authors

More Seth Godin Quotes