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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Seth Godin

Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
How dare you settle for less when the world has made it so easy for you to be remarkable?
SETH GODIN

Entrepreneur Social Media World
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODIN

Bird Hands People
Too often, the person who wrecks our work is us.
SETH GODIN

Out Persons Work Wrecks
Art is a personal act of courage, something one human does that creates change in another.
SETH GODIN

Art Change Courage
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODIN

Giving Opportunity Permission Someone Waiting
Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN

Circles Dream Outcomes
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN

Citizens Thinking Watches
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODIN

Execution Great Idea Ideas

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Related Topics

Popular Authors

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Related Topics

Popular Authors

More Seth Godin Quotes