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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Seth Godin

As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODIN

Matter might Misguide Perfection
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Just because the tide is out, doesn’t mean there is less water in the ocean.
SETH GODIN

Clever Wisdom Wise
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODIN

Execution Great Idea Ideas
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODIN

Artist Creativity might
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

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Popular Authors

The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Related Topics

Popular Authors

More Seth Godin Quotes