The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODINDo your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
More Seth Godin Quotes
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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I define anxiety as experiencing failure in advance.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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Art is a personal act of courage, something one human does that creates change in another.
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Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
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We’re all born creative, it takes a little while to become afraid.
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The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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Playing safe is very risky.
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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If I fail more than you do, I win.
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The organizations of the future are filled with smart, fast, flexible people on a mission
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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Don’t create for the masses. Create for the people who are your kind of weird.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN