Leadership is the art of giving people a platform for spreading ideas that work.
SETH GODINDo your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
More Seth Godin Quotes
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Don’t be different just to be different. Be different to be better.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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We fail when we give up too soon.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Don’t find customers for your products, find products for your customers.
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Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN