There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODINThe big win is when you refuse to settle for average or mediocre.
More Seth Godin Quotes
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Your best customers are worth far more than your average customers.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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Just because something is easy to measure doesn’t mean it’s important.
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Figure out the people part and the technology gets a whole lot simpler.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Don’t create for the masses. Create for the people who are your kind of weird.
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Good enough’ stopped being good enough a long time ago. so why not be great?
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Playing safe is very risky.
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A book is a souvenir of an idea.
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Defending mediocrity is exhausting.
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You don’t launch a popular blog, you build one.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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Too often, the person who wrecks our work is us.
SETH GODIN






