The cost of being wrong is less than the cost of doing nothing.
SETH GODINYou can listen to what people say, sure. But you will be far more effective if you listen to what people do.
More Seth Godin Quotes
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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People who make a difference never wait for just the right time. They know that it will never arrive.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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Fitting in is a short-term strategy, standing out pays off in the long run.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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Keep starting until you finish.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Facts are irrelevant. What matters is what the consumer believes.
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Making promises and keeping them is a great way to build a brand.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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People talking about you is far more effective than talking about yourself.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN







