A brand that stands for what all brands stand for stands for nothing much.
SETH GODINYou can listen to what people say, sure. But you will be far more effective if you listen to what people do.
More Seth Godin Quotes
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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People who make a difference never wait for just the right time. They know that it will never arrive.
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The big win is when you refuse to settle for average or mediocre.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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The cost of being wrong is less than the cost of doing nothing.
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Keep starting until you finish.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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Leaders have followers, managers have employees. Managers make widgets, leaders make change.
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Good enough’ stopped being good enough a long time ago. so why not be great?
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Nine years of experience is very different from one year of experience, nine times.
SETH GODIN