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The cost of being wrong is less than the cost of doing nothing.

Seth Godin

The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff
Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN

Elements Successful Two
Please stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODIN

Funny Map Waiting
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
The less people know, the more they yell.
SETH GODIN

Communication Knows People
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness

The cost of being wrong is less than the cost of doing nothing.

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The cost of being wrong is less than the cost of doing nothing.

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