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If you’re not the best in the world at what you do, then you have to get better.

Seth Godin

If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODIN

Ideas Tribute Two Years
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
If you can raise money, you’re never going to have trouble getting a job.
SETH GODIN

Jobs Raises Trouble
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time

If you’re not the best in the world at what you do, then you have to get better.

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If you’re not the best in the world at what you do, then you have to get better.

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