There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODINMake a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
More Seth Godin Quotes
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If you wait until there is another case study in your industry, you will be too late!
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Surprise and differentiation have far more impact than noise does.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Just about anything worth doing is worth doing better.
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We fail when we give up too soon.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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Playing safe is very risky.
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If you’re not the best in the world at what you do, then you have to get better.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN