“We want Google to be the third half of your brain.”

Any conversation I have about innovation starts with the ultimate goal.

If you’re not doing things that are crazy, then you’re doing the wrong things.

I would like to see anyone be able to achieve their dreams, and that’s what this organization does.

You can make money doing evil.

We believed we could build a better search. We had a simple idea that not all pages are created equal. Some are more important.

If I were seriously interested in something important to me, I wouldn’t just click on the first search result, read it and take it as God’s word.

The revolution in deep nets has been very profound. It definitely surprised me, even though I was sitting right there.

We just want to have great people working for us.

It’s very hard to fail completely if you aim high enough.

Ultimately you want to have the entire world’s knowledge connected directly to your mind.

You never lose a dream, it just incubates as a hobby.

It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

Too many rules stifle innovation.

If Google Books is successful, others will follow.

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.

If what we are doing is not seen by some people as science fiction, it’s probably not transformative enough.

The way that we tried to approach every piece of music is, if the song had a brain, it would be aware of its catalog.

There’s not an idea in our heads that has not been worn shiny by someone else’s brains.

I not only use all the brains that I have, but all that I can borrow.

If this humor be the safety of our race, then it is due largely to the infusion into the American people of the Irish brain.

Anybody going into boxing already has brain damage.

Do not be so open-minded that your brains fall out.

Brain: an apparatus with which we think we think.

I love getting into people’s brains and understanding the creative impetus for something.