“It’s clear there’s a lot of room for improvement, there’s no inherent ceiling we’re hitting up on.”

Any conversation I have about innovation starts with the ultimate goal.

If you’re not doing things that are crazy, then you’re doing the wrong things.

I would like to see anyone be able to achieve their dreams, and that’s what this organization does.

You can make money doing evil.

We believed we could build a better search. We had a simple idea that not all pages are created equal. Some are more important.

If I were seriously interested in something important to me, I wouldn’t just click on the first search result, read it and take it as God’s word.

The revolution in deep nets has been very profound. It definitely surprised me, even though I was sitting right there.

We just want to have great people working for us.

It’s very hard to fail completely if you aim high enough.

Ultimately you want to have the entire world’s knowledge connected directly to your mind.

You never lose a dream, it just incubates as a hobby.

We want Google to be the third half of your brain.

It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

Too many rules stifle innovation.

If Google Books is successful, others will follow.

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.

A consoling thought: what matters is not what we do, but the spirit in which we do it. Others suffer too; so much so that there is nothing in the world but suffering; the problem is simply to keep a clear conscience.

Sometimes you don’t just want to risk making mistakes; you actually want to make them – if only to give you something clear and detailed to fix.

Self-respect and a clear conscience are powerful components of integrity and are the basis for enriching your relationships with others.

Government cannot close its eyes to the pollution of waters, to the erosion of soil, to the slashing of forests any more than it can close its eyes to the need for slum clearance and schools.

If the path before you is clear, you’re probably on someone else’s.

If you put a spoonful of salt in a cup of water it tastes very salty. If you put a spoonful of salt in a lake of fresh water the taste is still pure and clear. Peace comes when our hearts are open like the sky, vast as the ocean.

When your consciousness has become ripe in true zazen-pure like clear water, like a serene mountain lake, not moved by any wind-then anything may serve as a medium for realization.

There is clearly much left to be done, and whatever else we are going to do, we had better get on with it.