“Anything you can imagine probably is doable, you just have to imagine it and work on it.”

We believed we could build a better search. We had a simple idea that not all pages are created equal. Some are more important.

If I were seriously interested in something important to me, I wouldn’t just click on the first search result, read it and take it as God’s word.

The revolution in deep nets has been very profound. It definitely surprised me, even though I was sitting right there.

We just want to have great people working for us.

It’s very hard to fail completely if you aim high enough.

Ultimately you want to have the entire world’s knowledge connected directly to your mind.

You never lose a dream, it just incubates as a hobby.

We want Google to be the third half of your brain.

It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

Too many rules stifle innovation.

If Google Books is successful, others will follow.

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.

If what we are doing is not seen by some people as science fiction, it’s probably not transformative enough.

I had no dreams of such economic success. You should have fun and not be so weighed down by expectations.

My goal is for Google to lead, not follow.

It’s clear there’s a lot of room for improvement, there’s no inherent ceiling we’re hitting up on.

The rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.

Whatever one man is capable of imagining, other men will prove themselves capable of realizing.

Anything a man can imagine, another can create.

Reality provides us with facts so romantic that imagination itself could add nothing to them.

Man is so constituted that health is a purely negative state. Hunger once satisfied, it is difficult for a man to imagine the horrors of starvation; they cannot be understood without being felt.

Anything you can imagine you can make real.

Foolish men imagine that because judgment for an evil thing is delayed, there is no justice; but only accident here below. Judgment for an evil thing is many times delayed some day or two, some century or two, but it is sure as life, it is sure as death.

Anything one man can imagine, other men can make real.