“If what we are doing is not seen by some people as science fiction, it’s probably not transformative enough.”

The revolution in deep nets has been very profound. It definitely surprised me, even though I was sitting right there.

We just want to have great people working for us.

It’s very hard to fail completely if you aim high enough.

Ultimately you want to have the entire world’s knowledge connected directly to your mind.

You never lose a dream, it just incubates as a hobby.

We want Google to be the third half of your brain.

It is easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition.

Too many rules stifle innovation.

If Google Books is successful, others will follow.

As we go forward, I hope we’re going to continue to use technology to make really big differences in how people live and work.

I had no dreams of such economic success. You should have fun and not be so weighed down by expectations.

My goal is for Google to lead, not follow.

Anything you can imagine probably is doable, you just have to imagine it and work on it.

It’s clear there’s a lot of room for improvement, there’s no inherent ceiling we’re hitting up on.

We wouldn’t survive if people didn’t trust us.

We saw that a thousand results weren’t necessarily as useful as 10 good ones.

The identity that we ascribe to things is only a fictitious one, established by the mind, not a peculiar nature belonging to what we’re talking about.

I live mostly within my own mind and what scares me is not knowing what is fact or fiction inside of it.

People have to start realizing that money is just a fiction, an idea.

A woman must have money and a room of her own if she is to write fiction.

Fiction reveals truth that reality obscures.

I didn’t lie! I just created fiction with my mouth!

The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.

Fiction is the lie through which we tell the truth.