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The birth of the reader must be at the cost of the death of the Author.

Roland Barthes

What the Photograph reproduces to infinity has occurred only once: the Photograph mechanically repeats what could never be repeated existentially.
ROLAND BARTHES

Existence Oneself Repeat Reproduction
Someone tells me: this kind of love is not viable. But how can you evaluate viability? Why is the viable a Good Thing? Why is it better to last than to burn?
ROLAND BARTHES

Better Burn Evaluation Kind Love
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local cafT to the speech at a formal dinner.
ROLAND BARTHES

Dinner Environment Formal Moral Society Talk Wine
A light without shadow generates an emotion without reserve.
ROLAND BARTHES

Emotion Light Reserve Shadow
Language is never innocent.
ROLAND BARTHES

Innocent Language One Liner
All those young photographers who are at work in the world, determined upon the capture of actuality, do not know that they are agents of Death.
ROLAND BARTHES

Death Determination Photography Young
The text you write must prove to me that it desires me. This proof exists: it is writing. Writing is: the science of the various blisses of language, its Kama Sutra (this science has but one treatise: writing itself).
ROLAND BARTHES

Bliss Desire Language Oneself Science Writing
Cameras, in short, were clocks for seeing, and perhaps in me someone very old still hears in the photographic mechanism the living sound of the wood.
ROLAND BARTHES

Camera Living Myself Old Photography Sound
If I had to create a god, I would lend him a “slow understanding”: a kind of drip-by-drip understanding of problems. People who understand quickly frighten me.
ROLAND BARTHES

Creation Fear God Problem Scare Slow Understand Understanding
The haiku reproduces the designating gesture of the child pointing at whatever it is (the haiku shows no partiality for the subject), merely saying: that!
ROLAND BARTHES

Children Poem Poetry Reproduction Subject
Man does not exist prior to language, either as a species or as an individual.
ROLAND BARTHES

Existence Language Man Position
The best principals are not heroes; they are hero makers.
ROLAND BARTHES

Creation Education School
We can never know, for the good reason that writing is the destruction of every voice, every origin. Writing is that neuter, that composite, that obliquity into which our subject flees, the black-and-white where all identity is lost, beginning with the very identity of the body that writes.
ROLAND BARTHES

Body Destruction Goodness Identity Known Subject Voice Writing
A paradox: the same century invented history and photography. But history is a memory fabricated according to positive formulas, a pure intellectual discourse which abolishes mythic time; and the photograph is a certain but fugitive testimony.
ROLAND BARTHES

History Invention Photography Review
One must turn the tongue seven times in the mouth before speaking.
ROLAND BARTHES

Mouth Oneself Speaking Time Tongue
All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
ROLAND BARTHES

Ideas Institution Meaning Official Popular Repeat Structure

The birth of the reader must be at the cost of the death of the Author.

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The birth of the reader must be at the cost of the death of the Author.

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