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The new is not a fashion, it is a value.

Roland Barthes

This endured absence is nothing more or less than forgetfulness. I am, intermittently, unfaithful. This is the condition of my survival.
ROLAND BARTHES

Absence Condition Endurance Faith Myself Survival
We don’t forget, but something vacant settles in us.
ROLAND BARTHES

Forget Ourselves Settle
There are people who think that wrestling is an ignoble sport. Wrestling is not sport, it is a spectacle, and it is no more ignoble to attend a wrestled performance of suffering than a performance of the sorrows of Arnolphe or Andromaque.
ROLAND BARTHES

Attend People Performance Spectacle Sports Thinking
In an initial period, Photography, in order to surprise, photographs the notable; but soon, by a familiar reversal, it decrees notable whatever it photographs. The ‘anything whatever’ then becomes the sophisticated acme of value.
ROLAND BARTHES

Notable Order Photography Sophistication Value
He who reads a story only once is condemned to read the same story his whole life.
ROLAND BARTHES

Himself Life Reading Story
Who speaks is not who writes, and who writes is not who is.
ROLAND BARTHES

Literature Poet Talk Writing
I love you is unsubtle. It removes explanations, facilities, degrees, scruples.
ROLAND BARTHES

I Love You Myself Removal
The lover who does not forget sometimes dies from excess, fatigue, and the strain of memory (like Werther).
ROLAND BARTHES

Forget Lover Memories Strain Time
Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local cafT to the speech at a formal dinner.
ROLAND BARTHES

Dinner Environment Formal Moral Society Talk Wine
There is only one way left to escape the alienation of present day society: to retreat ahead of it.
ROLAND BARTHES

Escape Present Way
How does meaning get into the image? Where does it end? And if it ends, what is there beyond?
ROLAND BARTHES

Beyond Image Meaning
I am interested in language because it wounds or seduces me.
ROLAND BARTHES

Interesting Language Myself Seduce Wound
The text you write must prove to me that it desires me. This proof exists: it is writing. Writing is: the science of the various blisses of language, its Kama Sutra (this science has but one treatise: writing itself).
ROLAND BARTHES

Bliss Desire Language Oneself Science Writing
Where you are tender, you speak your plural.
ROLAND BARTHES

Fragile Soft Talk Tender Yourself
A picture is never anything but its own plural description.
ROLAND BARTHES

Description Photograph Plural
What the Photograph reproduces to infinity has occurred only once: the Photograph mechanically repeats what could never be repeated existentially.
ROLAND BARTHES

Existence Oneself Repeat Reproduction

The new is not a fashion, it is a value.

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The new is not a fashion, it is a value.

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