“I love you is unsubtle. It removes explanations, facilities, degrees, scruples.”

A paradox: the same century invented history and photography. But history is a memory fabricated according to positive formulas, a pure intellectual discourse which abolishes mythic time; and the photograph is a certain but fugitive testimony.

The politician being interviewed clearly takes a great deal of trouble to imagine an ending to his sentence: and if he stopped short? His entire policy would be jeopardized!

I passed beyond the unreality of the thing represented, I entered crazily into the spectacle, into the image, taking into my arms what is dead, what is going to die.

To eat steak rare represents both a nature and a morality.

There is only one way left to escape the alienation of present day society: to retreat ahead of it.

If I had to create a god, I would lend him a “slow understanding”: a kind of drip-by-drip understanding of problems. People who understand quickly frighten me.

Myth is neither a lie nor a confession: it is an inflexion.

The art of living has no history: it does not evolve: the pleasure which vanishes vanishes for good, there is no substitute for it. Other pleasures come, which replace nothing. No progress in pleasures, nothing but mutations.

Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack to the feast, from the conversation at the local cafT to the speech at a formal dinner.

I encounter millions of bodies in my life; of these millions, I may desire some hundreds; but of these hundreds, I love only one.

If I acknowledge my dependency, I do so because for me it is a means of signifying my demand: in the realm of love, futility is not a “weakness” or an “absurdity”: it is a strong sign: the more futile, the more it signifies and the more it asserts itself as strength.)

How does meaning get into the image? Where does it end? And if it ends, what is there beyond?

Every exploration is an appropriation.

Whereas the work is understood to be traceable to a source (through a process of derivation or “filiation”), the Text is without a source – the “author” a mere “guest” at the reading of the Text.

The lover who does not forget sometimes dies from excess, fatigue, and the strain of memory (like Werther).

The best principals are not heroes; they are hero makers.

Let us not doubt that God has a father’s pity towards us, and that in the removal of that which is dearest to us He is still loving and kind.

Our efforts to remove hatred and indifference from the world begin by trying to remove them from our own mind.

Realisation is not acquisition of anything new nor is it a new faculty. It is only removal of all camouflage.

I spent the morning putting in a comma and the afternoon removing it.

It is no coincidence that one cardinal rule in brainwashing is to remove from the victim all photographs of himself and people he has known.

The worst of our evils we blindly inflict upon ourselves; our officers cannot remove them, even if they would.

The universe will always remove what is no longer serving you.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.