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In business for yourself, but not by yourself.

Ray Kroc

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
RAY KROC

Bad Build Cost Time Wait
It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROC

Easy Important Poor Principle Rich
When you’re green, your growing. When you’re ripe, you rot.
RAY KROC

Deep Growth Yourself
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC

Cleaning Myself Ocean Quality Repeat Service Thinking Time Value Word
We need god to prosper those without him will not.
RAY KROC

Faith God Himself Need Prosperity Religious
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROC

Believe Happiness Man Myself Problem Responsibility
You must perfect every fundamental of your business if you expect it to perform well.
RAY KROC

Business Expectation Fundamental Perfection Performance Yourself
To be successful, you must be daring, be first and be different.
RAY KROC

Dare Different Success Yourself
If you’re not a risk taker, you should get the hell out of business.
RAY KROC

Business Inspirational Leaving Risk Yourself
Are you green and growing or ripe and rotting?
RAY KROC

Age Growth Yourself
Adversity can strengthen you if you have the will to grind it out.
RAY KROC

Adversity Hustle Strength Yourself
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC

Organization Person Trust
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
Tomorrow at sunrise I shall no longer be here.
RAY KROC

Death Myself Sunrise
I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
RAY KROC

Myself People Result Work Zeal
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself

In business for yourself, but not by yourself.

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In business for yourself, but not by yourself.

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