From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROCLook after the customer and the business will take care of itself.
More Ray Kroc Quotes
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC -
That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC -
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC -
It requires a certain kind of mind to see beauty in a hamburger bun.
RAY KROC -
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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No one of us is more important than the rest of us.
RAY KROC -
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC -
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROC -
To be successful, you must be daring, be first and be different.
RAY KROC -
Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROC -
There’s a lot more future in hamburgers than in baseball.
RAY KROC -
You’re only as good as the people you hire.
RAY KROC -
The organization cannot trust the individual; the individual must trust the organization.
RAY KROC -
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROC -
Luck is a dividend of sweat. The more you sweat, the luckier you get.
RAY KROC






