Howard Schultz Quotes

In times of adversity and change, we really discover who we are and what we’re made of.

Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.

I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.

Everyone starts strong. Success comes to those with unwavering commitment to be at the end.

My passion. My commitment. This is the most important thing in my life other than my family.

I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.

Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.

Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.

One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.