Edward de Bono Quotes

Complexity means distracted effort. Simplicity means focused effort.

My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.

Creativity and lateral thinking have exactly the same basis as humour.

It’s not enough to rage against the lie.. you’ve got to replace it with the truth.

The awful thing is that you can never be aware of what you are not aware of.

The quality of our thinking will determine the quality of our future.

Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.

Mock the devil, and he will flee from thee.

In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.

What the joke displays is a switch in perception. This is important in changing the way we think.