Bernice Fitz-Gibbon Quotes

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

BERNICE FITZ-GIBBON

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
BERNICE FITZ-GIBBON

Witty
Teenagers travel in droves, packs, swarms. … To the librarian, they’re a gaggle of geese. To the cook, they’re a scourge of locusts. To department stores, they’re a big beautiful exaltation of larks … all lovely and loose and jingly.

BERNICE FITZ-GIBBON

Teenagers travel in droves, packs, swarms. … To the librarian, they’re a gaggle of geese. To the cook, they’re a scourge of locusts. To department stores, they’re a big beautiful exaltation of larks … all lovely and loose and jingly.
BERNICE FITZ-GIBBON

Stores
Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?
BERNICE FITZ-GIBBON

Creativity
Creativity varies inversely with the number of cooks involved in the broth.
BERNICE FITZ-GIBBON

Creativity
To be a success in advertising you must want to fill other people with a passion for possession.

BERNICE FITZ-GIBBON

To be a success in advertising you must want to fill other people with a passion for possession.
BERNICE FITZ-GIBBON
deferring gratification is a good definition of being civilized.
BERNICE FITZ-GIBBON

Definitions Gratification

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