“To be a success in advertising you must want to fill other people with a passion for possession.”

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Teenagers travel in droves, packs, swarms. … To the librarian, they’re a gaggle of geese. To the cook, they’re a scourge of locusts. To department stores, they’re a big beautiful exaltation of larks … all lovely and loose and jingly.

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

Creativity varies inversely with the number of cooks involved in the broth.

deferring gratification is a good definition of being civilized.