To be a success in advertising you must want to fill other people with a passion for possession.

Creativity varies inversely with the number of cooks involved in the broth.
BERNICE FITZ-GIBBON

Creativity Inspirational Work
Creativity often consists of merely turning up what is already there.
BERNICE FITZ-GIBBON

Consist Creativity Merely
To be a success in advertising you must want to fill other people with a passion for possession.
BERNICE FITZ-GIBBON

Passion People Want
Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?
BERNICE FITZ-GIBBON

Creativity Shoes Vision
Teenagers travel in droves, packs, swarms. … To the librarian, they’re a gaggle of geese. To the cook, they’re a scourge of locusts. To department stores, they’re a big beautiful exaltation of larks … all lovely and loose and jingly.
BERNICE FITZ-GIBBON

Attitude Beautiful Department Stores Teenager
It’s smart to be thrifty.
BERNICE FITZ-GIBBON

Advertising Smart Thrifty
deferring gratification is a good definition of being civilized.
BERNICE FITZ-GIBBON

Definitions Gratification Patience

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