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leadership is the single greatest factor in any team’s performance.

Jocko Willink

When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable.
JOCKO WILLINK

Acceptance Expectation Leadership Tolerance
Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.
JOCKO WILLINK

Leadership Quality
In order to convince and inspire others to follow and accomplish a mission, a leader must be a true believer in the mission.
JOCKO WILLINK

Accomplishment Believe Inspirational Leadership True
Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone
JOCKO WILLINK

Planning Simplicity
A leader must care about the troops, but at the same time the leader must complete the mission, and in doing so there will be risk and sometimes unavoidable consequences to the troops.
JOCKO WILLINK

Care Leadership Risk Time
The most impressive thing about this improvement in performance was that it did not come from a major process change or an advance in technology. Instead, it came through a leadership principle that has been around for ages: Simple.
JOCKO WILLINK

Age Change Improvement Leadership Simplicity Technology
If mistakes happen, effective leaders don’t place blame on others. They take ownership of the mistakes, determine what went wrong, develop solutions to correct those mistakes and prevent them from happening again as they move forward.
JOCKO WILLINK

Development Leadership Mistake Wrong
The best leaders are not driven by ego or personal agendas.
JOCKO WILLINK

Leadership Virtue
A leader must lead but also be ready to follow. Sometimes, another member of the team—perhaps a subordinate or direct report—might be in a better position to develop a plan, make a decision, or lead through a specific situation.
JOCKO WILLINK

Decision Development Leadership Team
After all, there can be no leadership where there is no team.
JOCKO WILLINK

Leadership Team
The infamous they.
JOCKO WILLINK

Famous One Liner
Discipline equals freedom.
JOCKO WILLINK

Discipline Equality Freedom One Liner
Trust is not blindly given. It must be built over time.
JOCKO WILLINK

Time Trust
And the more you build your will by doing hard things, the stronger your will becomes.
JOCKO WILLINK

Strong Willing Yourself
All animals, including humans, need to see the connection between action and consequence in order to learn or react appropriately.
JOCKO WILLINK

Action Animal Connection Human Learning
Relax. Look around. Make a call.
JOCKO WILLINK

Action Breathe Inspirational See

leadership is the single greatest factor in any team’s performance.

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leadership is the single greatest factor in any team’s performance.

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