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leadership is the single greatest factor in any team’s performance.

Jocko Willink

It’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Deep Tolerance Yourself
The infamous they.
JOCKO WILLINK

Famous One Liner
Trust is not blindly given. It must be built over time.
JOCKO WILLINK

Time Trust
Remember: the enemy gets a vote.
JOCKO WILLINK

Democracy Enemy Remember
Leadership requires finding the equilibrium in the dichotomy of many seemingly contradictory qualities, between one extreme and another.
JOCKO WILLINK

Leadership Quality
Leaders must always operate with the understanding that they are part of something greater than themselves and their own personal interests.
JOCKO WILLINK

Greatness Leadership Understand
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate.
JOCKO WILLINK

Leadership Philosophy Tolerance
Remember to keep your ego in check. Don’t judge people.
JOCKO WILLINK

Judgement People Remember Yourself
All elements within the greater team are crucial and must work together to accomplish the mission, mutually supporting one another for that singular purpose.
JOCKO WILLINK

Accomplishment Greatness Support Team Togetherness
That’s it. When things are going bad: Don’t get all bummed out, don’t get startled, don’t get frustrated. No. Just look at the issue and say: Good.
JOCKO WILLINK

Bad Goodness Issue
The goal of leadership seems simple: to get people to do what they need to do to support the mission and the team.
JOCKO WILLINK

Friendship Goal Simplicity Support Team
The test for a successful brief is simple: Do the team and the supporting elements understand it?
JOCKO WILLINK

Success Team Understand
Our egos don’t like to take blame.
JOCKO WILLINK

Blame Ourselves
Get after it.
JOCKO WILLINK

Inspirational One Liner
Motivation is fickle. It comes and goes.
JOCKO WILLINK

Motivational One Liner
Although discipline demands control and asceticism, it actually results in freedom. When you have the discipline to get up early, you are rewarded with more free time.
JOCKO WILLINK

Control Discipline Freedom Result Time

leadership is the single greatest factor in any team’s performance.

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leadership is the single greatest factor in any team’s performance.

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