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leadership is the single greatest factor in any team’s performance.

Jocko Willink

And the more you build your will by doing hard things, the stronger your will becomes.
JOCKO WILLINK

Strong Willing Yourself
Calm but not robotic, logical but not devoid of emotions.
JOCKO WILLINK

Emotional Logic Technology
The infamous they.
JOCKO WILLINK

Famous One Liner
Trust is not blindly given. It must be built over time.
JOCKO WILLINK

Time Trust
Don’t try to plan for every contingency. Doing so will only overburden you and weigh you down so that you cannot quickly maneuver.
JOCKO WILLINK

Quick Try Willing Yourself
When it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable.
JOCKO WILLINK

Acceptance Expectation Leadership Tolerance
Staying ahead of the curve prevents a leader from being overwhelmed when pressure is applied and enables greater decisiveness.
JOCKO WILLINK

Decision Force Greatness Leadership Stay
Remember: the enemy gets a vote.
JOCKO WILLINK

Democracy Enemy Remember
There is no easy way.
JOCKO WILLINK

Easy Hard Time Inspirational
There is no growth in the comfort zone.
JOCKO WILLINK

Comfortable Growth One Liner
More than a decade of continuous war and tough combat operations in Iraq and Afghanistan gave birth to a new generation of leaders in the ranks of America’s fighting forces.
JOCKO WILLINK

Born Fight Force Leadership Tough War
Good leaders are rare; bad leaders are common.
JOCKO WILLINK

Bad Goodness Leadership
That’s it. When things are going bad: Don’t get all bummed out, don’t get startled, don’t get frustrated. No. Just look at the issue and say: Good.
JOCKO WILLINK

Bad Goodness Issue
We wrote this so that the leadership lessons can continue to impact teams beyond the battlefield in all leadership situations—any company, team, or organization in which a group of people strives to achieve a goal and accomplish a mission.
JOCKO WILLINK

Accomplishment Company Leadership Lesson People Team
Plans and orders must be communicated in a manner that is simple, clear, and concise. Everyone
JOCKO WILLINK

Planning Simplicity
Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?
JOCKO WILLINK

Acceptance Generosity Life Myself Philosophy

leadership is the single greatest factor in any team’s performance.

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leadership is the single greatest factor in any team’s performance.

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