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Motivation is fickle. It comes and goes.

Jocko Willink

But we can’t ever think we are too good to fail or that our enemies are not capable, deadly, and eager to exploit our weaknesses. We must never get complacent. This is where controlling the ego is most important.
JOCKO WILLINK

Control Enemy Failure Goodness Important Thinking
To not move around, observe, and analyze, in order to make the best decisions possible, was to fail as a leader and fail the team.
JOCKO WILLINK

Best Decision Failure Leadership Possible Team
A mission statement tells your troops what you are doing.
JOCKO WILLINK

Team Yourself
All elements within the greater team are crucial and must work together to accomplish the mission, mutually supporting one another for that singular purpose.
JOCKO WILLINK

Accomplishment Greatness Support Team Togetherness
Instead of letting the situation dictate our decisions, we must dictate the situation.
JOCKO WILLINK

Control Decision Ourselves
Whether on the battlefield or in the business world, leaders must be comfortable accepting some level of risk.
JOCKO WILLINK

Business Comfortable Leadership Risk Understand War World
For leaders, the humility to admit and own mistakes and develop a plan to overcome them is essential to success. The best leaders are not driven by ego or personal agendas. They are simply focused on the mission and how best to accomplish it.
JOCKO WILLINK

Accomplishment Development Focus Humility Leadership Mistake Simplicity
Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?
JOCKO WILLINK

Acceptance Generosity Life Myself Philosophy
A good leader has nothing to prove, but everything to prove.
JOCKO WILLINK

Deep Goodness Leadership
Our egos don’t like to take blame.
JOCKO WILLINK

Blame Ourselves
Repetitive exceptional performance became a habit.
JOCKO WILLINK

Performance
There is no one else to blame. The leader must acknowledge mistakes and admit failures, take ownership of them, and develop a plan to win.
JOCKO WILLINK

Blame Development Failure Leadership Mistake Oneself Win
The leader must own everything in his or her world.
JOCKO WILLINK

Himself Leadership World
If mistakes happen, effective leaders don’t place blame on others. They take ownership of the mistakes, determine what went wrong, develop solutions to correct those mistakes and prevent them from happening again as they move forward.
JOCKO WILLINK

Development Leadership Mistake Wrong
Don’t try to plan for every contingency. Doing so will only overburden you and weigh you down so that you cannot quickly maneuver.
JOCKO WILLINK

Quick Try Willing Yourself
There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics

Motivation is fickle. It comes and goes.

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Motivation is fickle. It comes and goes.

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