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Motivation is fickle. It comes and goes.

Jocko Willink

The greatest of these was the recognition that leadership is the most important factor on the battlefield, the single greatest reason behind the success of any team.
JOCKO WILLINK

Greatness Leadership Team
There are no bad units, only bad officers. This captures the essence of what Extreme Ownership is all about.
JOCKO WILLINK

Bad Control Politics
Remember: the enemy gets a vote.
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Democracy Enemy Remember
But we can’t ever think we are too good to fail or that our enemies are not capable, deadly, and eager to exploit our weaknesses. We must never get complacent. This is where controlling the ego is most important.
JOCKO WILLINK

Control Enemy Failure Goodness Important Thinking
His realistic assessment, acknowledgment of failure, and ownership of the problem were key to developing a plan to improve performance and ultimately win.
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Development Failure Himself Improvement Problem Win
Don’t expect to be motivated every day to get out there and make things happen. You won’t be. Don’t count on motivation. Count on Discipline.
JOCKO WILLINK

Discipline Expectation Motivational
As a leader, it is up to you to explain the bigger picture to him—and to all your front line leaders. That is a critical component of leadership
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Explanation Leadership Photograpgh
Motivation is fickle. It comes and goes.
JOCKO WILLINK

Motivational One Liner
Our egos don’t like to take blame.
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Blame Ourselves
I had to take ownership of everything that went wrong. Despite the tremendous blow to my reputation and to my ego, it was the right thing to do—the only thing to do. I
JOCKO WILLINK

Myself Reputation Responsibility Right Time
Good leaders are rare; bad leaders are common.
JOCKO WILLINK

Bad Goodness Leadership
For this reason, they must believe in the cause for which they are fighting.
JOCKO WILLINK

Believe Fight Inspirational Reason
Discipline equals freedom.
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Discipline Equality Freedom One Liner
Our freedom to operate and maneuver had increased substantially through disciplined procedures. Discipline equals freedom.
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Discipline Equality Freedom Ourselves
Calm but not robotic, logical but not devoid of emotions.
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Emotional Logic Technology
Is this what I want to be? This? Is this all I’ve got—is this everything I can give? Is this going to be my life? Do I accept that?
JOCKO WILLINK

Acceptance Generosity Life Myself Philosophy

Motivation is fickle. It comes and goes.

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Motivation is fickle. It comes and goes.

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